Mobile games have cemented their role into our lives.
Everywhere you look, you’d see someone playing games on their mobile phones. From the person who’s on the subway to someone who’s falling in line for his coffee fix, almost everyone is keeping their fingers busy pushing those phone buttons.
The popularity of mobile games has rapidly protruded like hot mushrooms. Majority of the population have games or two (or probably several) installed on their phone. These games are accessible; you just simply go to the Google Play Store or App Store and download as much games as you want.
Whether you’re a thriving game developer or simply a game fanatic, you must wonder what makes some games better than the others. With thousands of mobile games created, what makes a certain game standout against its ocean of competitors? There may be a plethora of games out there, but the sad truth is that only a few of them are successful and profitable.
What are the ingredients of a successful mobile game? Below are some of the most common characteristics of these games.
Possess The ‘Profitability Formula’
Mobile app industry is undeniably one of the most profitable in the world, with roughly $46 billion worth in 2016.
You could hit a jackpot if you’re able to develop a successful game of your own. The makers of popular games such as Clash of Clans, The Sims, Pet Rescue Saga and so on must have purchased an island in the Caribbean or spent their entire life on a luxury cruise ship.
What’s their secret formula in creating a profitable game?
The three requirements for profitability include:
- Achieve a huge number of installs
- Players continue playing the game for a long period of time
- A percentage of these players are willing to pay for speedups, upgrades or higher status.
So if your main objective is to create a game that could increase your savings account tenfolds, you must have these 3 ingredients in mind.
Has a Compelling Platform
The world has gone mobile.
If you check your mobile phone, you must have tons of applications installed. From your games to your social media accounts and even fitness routine, your phone is crowded with these applications.
Mobile games are not only competing with other games; they are also in competition against 25 other apps. To make your game compelling, you must offer one that has an outstanding platform along with other dimensions.
If your platform is just plain and boring, your app would be swallowed alive with huge competitions such as Snapchat, Facebook, Facebook Messenger, Instagram, Netflix and more.
Socially Competitive Features
We are all competitive by nature. We find anything that promotes competition quite addicting. Nothing beats the adrenaline rush of performing against other people and the success of triumph is just simply euphoric.
If you’re trying to create a game, take advantage of this competitiveness. A game where you play alone is good, but a game where you play against your family or friends is even better. If you want to add a critical layer of engagement depth, offer the ability where players can play with and against their friends. Playing on teams with friends against other teams is referred to as “guild/clan” competitions.
Let’s take Clash of Clans for example. This game has been created since 2012 and it is still popular until now. Nothing sounds more fun than expanding your base and upgrading your troops while raging war against other clans.
If you get 6 or more friends to play the same game, you’re more likely to continue playing that game 30 days later.
Be A Brand that Resonates
Another factor that you must consider in creating a game is its core mechanic. Whether your game is about an old gaming IP, film or celebrity match, it should be matching with the core mechanic of the subject.
Deer Hunter is a popular hunting brand while Cooking Dash 2016 is the leading game for lovers of food and hospitality. Your game will have exponential growth if it resonates with your audiences.
Has an Element of Surprise and Delight
How do you achieve the element of surprise and delight?
You can do this through the innovation of presentation, graphics and core game-play mechanics. Your game to be successful should not only be perceived as “new” but it should also be understandable and recognizable. Having these qualities will make your game popular among gamers and non-gamers alike.
A perfect example for this is Glu’s Kim Kardashian: Hollywood. It’s an innovative concept for fans of fashion, fame and climbing your way to Hollywood popularity while blending the virtual and real world of the life of Kim Kardashian.
Include ‘Monetization Depth’
Who does not want to get something for free?
While a huge fraction of players won’t spend a dime in a free-to-play game, a small portion is only willing to pay $1 to $10. Among those that are willing to pay though, a small fraction of them are willing to spend hundreds, thousands and even tens of thousands of dollars over their lifetime of engagement.
If you want your game to profit, listen up.
You must include monetization depth as an element of your game. Your players must be able to purposefully spend money on upgrading dimensions of items in a game, with recognizable differentiations between and among the various spend levels.
Be Frequently Updated
The success of your game should not stop upon its creation.
Yes, you may have created a game that appeals to lots of players, but you must constantly update it as well. This means only large updates with additional contents, levels, characters and items. Daily or weekly live events are also effective in enticing players to keep coming back.
Your game should stay updated to what’s the current trend. For it to be included in the top 25 apps on a player’s phone, you must compel your players to log in and play daily.
Smartphones have dominated the people all over the world. Click here to read more how iPhone Mania is everywhere around the globe.